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Promoting principle: focuses on the offering/marketing of the company's current solutions, instead of establishing new products to fulfill unmet requirements or needs generally through promotion and direct product sales tactics,[forty two] mostly for "unsought products"[43] in industrial firms.Builds brand name consciousness. It will require 5 to 7

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To beat the deficiencies of your 4P design, some authors have instructed extensions or modifications to the initial design. Extensions in the four P's tend to be A part of cases such as products and services marketing where by exceptional characteristics (i.e. intangibility, perishability, heterogeneity as well as inseparability of generation and u